Our Story
Hello, and thanks for stopping by!
First, let me be completely transparent: I’m not a nurse. To be honest, I don't think I have the stomach for it—I’d probably faint on day one!
My journey started a few years ago when I got sick and spent a week in a hospital in Florida. I guess you could say I extended my vacation by another week, though it certainly wasn't the getaway I had planned.
During that week, I got a front-row seat to the daily reality of healthcare workers: long hours, severe understaffing, demanding schedules, and 60 to 70-hour workweeks. I witnessed firsthand how challenging patients could be (my roommate definitely wasn't making their shifts any easier!).
I left that hospital with a deep appreciation for healthcare workers, but also a quiet sense of empathy. As someone who used to burn the candle at both ends in my previous business, I know what it feels like to give so much of yourself to your work that somewhere along the way, you start losing your own identity.
Throughout my stay, every nurse who cared for me brought their own unique personality, style, and warmth to the room. And that’s when something caught my attention: their individuality.
Before that hospital stay, I assumed everyone wore standard, baggy green or blue scrubs. Boy, was I wrong.
I started noticing stylish scrubs, vibrant colors, matching stethoscopes, and some genuinely cool sneakers. As someone who loves a good pair of kicks, I found myself thinking, "Damn, those are dope! What are those?"
It was inspiring to watch nurses express themselves through what they wore—whether it was a catchy phrase on a shirt, a colorful pair of shoes, or a funny coffee mug. But it also made me realize something important: when you spend your life caring for others, it’s easy to forget to make time to express yourself.
From Making Money to Finding Purpose
Before 12HourFits, I helped build another e-commerce brand matching apparel with sneakers. We were financially successful, but looking back, something was missing. We made money, but I never felt deeply connected to what we were building. There was no real heart behind it.
I wanted something different. I wanted to build a business that was about more than just selling products—I wanted to connect with a community, listen to their stories, and create something that actually meant something to them.
My hospital stay showed me exactly who that community should be. I already understood sneaker-matching fashion, but now I had a real why.
Why 12HourFits Exists
What if we created apparel that complemented the sneakers and scrubs healthcare professionals already love wearing? Not asking them to change the comfortable shoes they rely on, but building a style around them.
One design. Two worlds. Made for your shift. Styled for your life.
I didn't create 12HourFits because I know what it’s like to pull a 12-hour shift. I created it because of the profound appreciation I developed for the people who cared for me when I needed it most.
At the end of the day, you are so much more than the uniform you wear or the job you do. If 12HourFits can help you show a little more of who you are—whether you're on the clock or enjoying life off it—then we’re doing exactly what we set out to do.
Our Vision
To serve those who serve the most by creating fashion that honors, connects with, and appreciates their dedication.
Made for the 12-Hour Shiftees.