Cookie Policy
This website and products use cookies. Cookies are small text files stored on your device (computer, tablet, smartphone, or another device) to enhance your experience on the website and products.
Websites and products use cookies for many different purposes, including but not limited to:
Get information about the traffic on our website
Provide you with essential functionalities of our website
Track your browsing behavior
Track your engagement with social plugins
Collect information about how users use our website
Remember your preferences for our website
Personalize content and advertisements.
We use cookies according to applicable national and international laws. This cookie declaration/policy aims to inform you about our use of cookies, what types of cookies we use, and why we use them. We are committed to full transparency regarding your privacy while using our website. In the rest of this cookie declaration, you’ll find all the essential information about it.
We use the following types of cookies:
Analytics
Advertising
Essential
Social Media
Customer Interaction
Essential cookies
We always use essential cookies. They allow us to provide you with the essential features of our website, such as website navigation or logging in the secured areas. Using them is in your best interest, hence all the applicable personal data protection laws allow us to use them freely. We use the following essential cookies:
NameServiceExpiryDescription
__cf_bm
Cloudflare
Host:.t.co
Expires in: 2025-09-01
Type: Third-party cookie
The __cf_bm cookie is a cookie necessary to support Cloudflare Bot Management, currently in private beta. As part of our bot management service, this cookie helps manage incoming traffic that matches criteria associated with bots.
__cf_bm
Cloudflare
Host:.twitter.com
Expires in: 2025-09-01
Type: Third-party cookie
The __cf_bm cookie is a cookie necessary to support Cloudflare Bot Management, currently in private beta. As part of our bot management service, this cookie helps manage incoming traffic that matches criteria associated with bots.
shopifyy
Shopify
Host:.12hourfits.com
Expires in: 2026-08-26
Type: First-party cookie
This cookie is associated with Shopify's analytics suite.
shopifys
Shopify
Host:.12hourfits.com
Expires in: 2025-08-31
Type: First-party cookie
This cookie is associated with Shopify's analytics suite.
We use other types of cookies only with your prior explicit consent. If you give us consent to store them on your computer, we do so. If you don’t consent to their use, we don’t use them. It’s that simple.
We don’t discriminate against users based on consent. Your consent applies to the following domains: secureprivacy.ai, app.secureprivacy.ai
The rest of the cookies we use are:
Analytics cookies
Analytics cookies provide us with information about the traffic and users’ behavior on our website. This includes the number of visitors, number of clicks to pages, and others. Most often, the data these cookies collect is anonymous.
However, in some cases, the data may be related to a pseudonymous identifier that may be related to your device. That may possibly make you identifiable and that’s why we ask you for consent before using analytics cookies.
NameServiceExpiryDescription
X-AB
Host: sc-static.net
Expires in: 2025-10-03
Type: Third-party cookie
This cookie is used by the website’s operator in context with multi-variate testing. This is a tool used to combine or change content on the website. This allows the website to find the best variation/edition of the site.
muc_ads
Host:.t.co
Expires in: 2026-11-06
Type: Third-party cookie
Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant.
guest_id_marketing
Host:.twitter.com
Expires in: 2026-11-06
Type: Third-party cookie
This cookie is set due to Twitter integration and sharing capabilities for the social media
guest_id_ads
Host:.twitter.com
Expires in: 2026-11-06
Type: Third-party cookie
This cookie is set due to Twitter integration and sharing capabilities for the social media
personalization_id
Host:.twitter.com
Expires in: 2026-11-06
Type: Third-party cookie
Used by Twitter if you are logged in to Twitter to associate your device with your Twitter account. Twitter may also use this cookie for personalization across devices whether or not you are logged in to Twitter.
guest_id
Host:.twitter.com
Expires in: 2026-11-06
Type: Third-party cookie
This cookie is for authentication
_sctr
snapchat
Host:.12hourfits.com
Expires in: 2026-11-02
Type: First-party cookie
Used to determine whether a third party tag will be called in Snap Ads Pixel.
gaM87R4QKRBG
Google Analytics
Host:.12hourfits.com
Expires in: 2026-11-06
Type: First-party cookie
Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit.
_ga
Google Analytics
Host:.12hourfits.com
Expires in: 2026-11-06
Type: First-party cookie
Google Analytics cookie enabling control of one-time visits. This cookie is installed the first time a user enters the website through a browser. When the user comes back to the website through the same browser, the cookie will consider him to be the same user. Only in the event that the user changes browser, will he be deemed to be a different user.
CLID
Microsoft Clarity
Host: www.clarity.ms
Expires in: 2026-10-02
Type: Third-party cookie
Identifies the first-time Clarity saw this user on any site using Clarity.
MR
Microsoft Clarity
Host:.c.bing.com
Expires in: 2025-10-09
Type: Third-party cookie
This is a Microsoft MSN 1st party cookie which we use to measure the use of the website for internal analytics.
MR
Microsoft Clarity
Host:.c.clarity.ms
Expires in: 2025-10-09
Type: Third-party cookie
This is a Microsoft MSN 1st party cookie which we use to measure the use of the website for internal analytics.
_clsk
Microsoft Clarity
Host:.12hourfits.com
Expires in: 2025-10-03
Type: First-party cookie
Connects multiple page views by a user into a single Clarity session recording.
Customer interaction cookies
These cookies allow our website to temporarily store your contact information in the case of an inquiry and get back to you. This data is not shared with any third party.
NameServiceExpiryDescription
__kla_id
Klaviyo
Host: 12hourfits.com
Expires in: 2026-11-06
Type: First-party cookie
This cookie is used to collect information on the visitor's behavior. This information will be stored for internal use on the website – internal analytics is used to optimize the websites or to register if the visitor has subscribed to a newsletter.
Advertising cookies
These cookies track your browsing behavior to enable us to show you personalized content and advertisements that are likely to be of interest to you. Depending on your information and only upon your permission, these cookies may group you with other users with similar interests and show you relevant ads and content. For more information on the advertising cookies we use, read our privacy policy.
NameServiceExpiryDescription
_fbp
Host:.12hourfits.com
Expires in: 2025-12-31
Type: First-party cookie
Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers
_ttp
TikTok
Host:.tiktok.com
Expires in: 2026-10-27
Type: Third-party cookie
To measure and improve the performance of your advertising campaigns and to personalize the user's experience (including ads) on TikTok.
ttenable_cookie
TikTok
Host:.12hourfits.com
Expires in: 2026-10-27
Type: First-party cookie
We use TikTok to market ourselves using the TikTok cookie that collects data about behaviour and purchases on our website and to measure the effect of our advertising. This tracking is used to evaluate and measure how different campaigns and marketing strategies perform on TikTok. Used to identify a visitor.
_ttp
TikTok
Host:.12hourfits.com
Expires in: 2026-10-27
Type: First-party cookie
To measure and improve the performance of your advertising campaigns and to personalize the user's experience (including ads) on TikTok.
pinunauth
Host:.12hourfits.com
Expires in: 2026-10-02
Type: First-party cookie
Used by Pinterest to track the usage of services.
ar_debug
Google Ads
Host:.pinterest.com
Expires in: 2026-10-02
Type: Third-party cookie
Store and track conversions.
TapAd_TS
tapad
Host:.tapad.com
Expires in: 2025-12-01
Type: Third-party cookie
This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.
TapAd_DID
tapad
Host:.tapad.com
Expires in: 2025-12-01
Type: Third-party cookie
This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.
TapAd_3WAY_SYNCS
tapad
Host:.tapad.com
Expires in: 2025-12-01
Type: Third-party cookie
This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.
rdtuuid
Host:.12hourfits.com
Expires in: 2025-12-31
Type: First-party cookie
This cookie is set by Reddit and is used for remarketing on reddit.com
scidr
snapchat
Host:.12hourfits.com
Expires in: 2026-11-02
Type: First-party cookie
Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers.
pinterestct_ua
Host:.ct.pinterest.com
Expires in: 2026-10-02
Type: Third-party cookie
pinterestct_ua is a third party cookie which groups actions for users who cannot be identified by Pinterest.
gclau
Google Ads
Host:.12hourfits.com
Expires in: 2025-12-31
Type: First-party cookie
Used for the "Conversion Linker" functionality - it takes information in ad clicks and stores it in a first-party cookie so that conversions can be attributed outside the landing page.
test_cookie
Google Ads
Host:.doubleclick.net
Expires in: 2025-09-01
Type: Third-party cookie
This cookie is set by DoubleClick (which is owned by Google) to determine if the website visitor's browser supports cookies.
ar_debug
Google Ads
Host:.www.google-analytics.com
Expires in: 2025-12-31
Type: Third-party cookie
Store and track conversions.
MUID
Microsoft Advertising
Host:.bing.com
Expires in: 2026-10-27
Type: Third-party cookie
This cookie is widely used my Microsoft as a unique user identifier. It can be set by embedded microsoft scripts. Widely believed to sync across many different Microsoft domains, allowing user tracking.
SRM_B
Microsoft
Host:.c.bing.com
Expires in: 2026-10-27
Type: Third-party cookie
This is a Microsoft MSN 1st party cookie that ensures the proper functioning of this website.
MUID
Microsoft Advertising
Host:.clarity.ms
Expires in: 2026-10-27
Type: Third-party cookie
This cookie is widely used my Microsoft as a unique user identifier. It can be set by embedded microsoft scripts. Widely believed to sync across many different Microsoft domains, allowing user tracking.
ANONCHK
Microsoft
Host:.c.clarity.ms
Expires in: 2025-10-02
Type: Third-party cookie
This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.
IDE
Google Ads
Host:.doubleclick.net
Expires in: 2026-11-06
Type: Third-party cookie
This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.
Social media cookies
These cookies allow social networks to record your behavior when using social engagement buttons (such as the “Like” button). The data these cookies collect is shared with third-party advertisers.
NameServiceExpiryDescription
_scid
snapchat
Host:.12hourfits.com
Expires in: 2026-11-02
Type: First-party cookie
Understanding the effectiveness of our relationship with Snap.
sc_at
snapchat
Host:.snapchat.com
Expires in: 2026-10-27
Type: Third-party cookie
Understanding the effectiveness of our relationship with Snap.
Deleting or disabling cookies
You may delete or disable cookies through your browser settings. However, you should keep in mind that deleting or disabling cookies may lead to inconvenience while using our website that would not have happened if you consented to the use of cookies.
On the following links, you’ll find information about how to delete or disable cookies from your browser settings:
Changes to this cookie declaration/policy
Secure Privacy may change this cookie declaration at any time without prior notice. That may happen due to changes in cookie regulations, changes in our website, or another reason. Ensure to check out this cookie declaration regularly to stay updated for any changes.
Cookie declaration/policy last updated on 02 October 2025